I’m a dog person. (Wo)man’s best friend has stolen my heart forever. I’m active in my local humane society and rescue organization as a volunteer and donor, and my family adopted two dogs into our home. I’ve learned a lot while trying to keep my furry kids happy, safe and alive. Some of those lessons apply to our clients at Candor.
1. It’s a 24/7 Job
One of the first lessons I learned as a dog parent is I have to be willing to get up in the middle of the night for emergency bathroom breaks. Every dog parent knows the sounds that wake them from a dead sleep faster than any alarm and send them racing to the door so the dog doesn’t mess up the rug again. In PR, a client crisis can happen any time, so I’m always prepared to jump into action. I monitor the 10 p.m. news and wake up thinking of new ideas for story pitches. The passion for the job carries well past 8 to 5.
2. Equal Attention
My husband and I recently adopted a second dog. I quickly learned the importance of giving each one equal attention. It is impossible to pet one dog without the other nudging impatiently. This lesson matters at Candor. We make sure each client gets our full devotion, so nobody feels left out.
3. Multiple Personalities
My Lab, Odin, is a couch potato who wants nothing more than to cuddle and watch TV with me. My German shepherd, Ruby, is constantly perched, watching the back door and waiting for me to throw the ball a million times. They have completely different personalities and needs. The same holds true with our clients. Some prefer text messaging, while others need formal email communication. Working in a PR agency requires intuition about what makes people tick. My job is a lot easier once I get to know clients’ needs and personalities.
4. Rewards Matter
Everything is easier when treats are involved. My dogs always listen to basic commands. But if they are learning something new or being made to do something they’d rather not, they need an incentive. When Candor is working with new clients, sometimes there is skepticism about a certain tactic or strategy. Once the client starts seeing results, the PR lightbulb goes on, like a pup who realizes what it takes to get a reward. Some of the best days are when I know a client has seen the results of what we can do and they get excited for next steps. This process allows us to build trust.
5. It’s Messy
I gather toys. I pick up pieces of toys. Sweep up hair. Clean the nose prints off windows. As a dog parent there are a myriad of messes. As a PR pro, cleaning up takes the form of adjusting messaging that went awry or developing a brand new strategic plan to get company goals back on track. This is when the fun really starts. I get excited when a company engages our firm for a brand or website audit. It’s a lot easier to notice the gaps or areas for improvement when you are on the outside looking in.
I’m fortunate to have found two passions in life: helping clients communicate their stories, and coming home to slobbery dog kisses every day.