OKCMAR
Earned Media Case Study

CLIENT SITUATION
Candor has worked with the Oklahoma City Metropolitan Association of Realtors (OKCMAR) since 2016 to generate earned media coverage for the organization and promote the benefits of working with a licensed Realtor. Through strategic media relations, Candor supports OKCMAR’s mission of benefiting the local real estate community, educating the public and advocating for the industry.

STRATEGY & TACTICS
Candor takes a three-pronged approach to successfully generate earned media coverage for our client:
1) We work with OKCMAR to establish pitch ideas and focus on priorities. We ensure we’re identifying relevant, timely, compelling stories which will resonate with large audiences — from the love story of a Realtor couple married 30+ years to what’s driving bidding wars.
2) We use our experience as former journalists to dig deep with interview subjects and find the hook which will entice reporters and editors.
3) We understand the value of building rapport with media professionals, leveraging our statewide connections to generate media hits for our clients.
