Unsure how to communicate as your business reopens? Consider engaging your employees and customers in the planning process to keep lines of communication open.
The current business market is like a NASCAR race stalled by a crash. When the restart flag drops, the only way to out-perform the field is to step on the gas and blow by your competition — in other words, by increasing your company’s market share.
With every business experiencing disruption, investing at this moment in sales and marketing might be considered by some to be foolish. Not at all! For in business, disruption leads to reinvention. And with reinvention comes opportunity.
A virtual event is a professional, cost-effective and efficient Plan B when circumstances prevent brands from sharing messages in-person. Below, we offer a few simple do’s and don’ts to ensure your virtual event is as successful as possible.
Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.
Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.
As marketing professionals, it’s our job to help our clients navigate the world of search engine marketing and meet their target audience wherever they happen to be on the internet. Ahead, we provide a quick crash course on this unique type of marketing and how you can leverage it to benefit your brand.
Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.