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How to Beat Projections for a Slow Recovery

The current business market is like a NASCAR race stalled by a crash. When the restart flag drops, the only way to out-perform the field is to step on the gas and blow by your competition — in other words, by increasing your company’s market share.

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Communicating with Empathy During Crises

The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.

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How Search Engine Marketing Can Benefit Your Brand

As marketing professionals, it’s our job to help our clients navigate the world of search engine marketing and meet their target audience wherever they happen to be on the internet. Ahead, we provide a quick crash course on this unique type of marketing and how you can leverage it to benefit your brand.

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5 Digital Marketing Trends for 2020

2020 has arrived, and with it comes a new decade of digital marketing trends. What shape will the digital world take in the next 10 years? Only time will tell. For now, check out these top five digital marketing trends for 2020.

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The Unwritten Rules of Agency Life

Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.

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