Aligning the Walk and Talk

Sometimes threats to reputation arise from unexpected circumstances. Sometimes they don’t.

Wells Fargo’s recent troubles didn’t suddenly appear due to a few rogue employees. They were the result of poorly crafted compensation incentives. Volkswagen’s legal and reputation issues weren’t due to overbearing U.S regulations. They were the result of missing compliance controls in their software implementation process. In addition to horribly damaged reputations, the losses these companies face is in the hundreds of millions of dollars.

PR professionals are often placed in the position of trying to salvage reputations damaged by management or operational dysfunction. In such crises, most PR firms can do little more than deflect attention, slow the bleeding or ease the pain. At Candor, true to our brand, we advise our clients to communicate transparently, and we help fix underlying problems.

Candor started as a traditional PR firm. But we soon realized our experience in business consulting allowed us to help businesses get to the heart of what makes their organizations function, and help them fix problems before damage is done. So we opened a subsidiary called Candor Performance to provide business consulting services — to help our clients better walk their talk.

These kinds of problems can be traced to a misalignment between two or more of the following areas of the organizational body: strategy, structure, people, processes or culture. And much like a patient in need of a chiropractor when the body is misaligned, adjustments can alleviate the pain and return the patient to a state of organizational health and wellness.

In this manner, we have served companies large and small in almost 50 industries. And we believe we offer a unique value to the clients we serve.