Will AI Replace PR Pros?

ChatGPT demonstrates how far machine learning has come. But is it ready to replace human communicators?

The Benefits of Bad News

No brand wants to upset stakeholders. But telling the truth — and showing you care — can help your professional relationships thrive.

Lessons from the Yellow Pages

Not long ago, the phone book was an important part of daily life. Now, it’s virtually nonexistent. What lessons can we learn?

Media Training Helps You Win the Big Game

Most people don’t get to experience the thrill – or anxiety – of performing in front of thousands of screaming fans. But many have a chance to shine, especially when they step in front of the media.