4 Reasons Former Journalists Make Great PR Professionals
Every PR professional knows businesses often have insights to share with the public, products to announce and events to promote. And spreading those messages often includes getting stories in newspapers and on TV. But getting a journalist’s attention requires special skills and insight.
Do You Think They Did It?
What would your organization do if an executive was accused of rape and a reporter asked, “Do you think they did it?”
Keeping It Real on Social Media
Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?
Taking it Old School to Learn New Lessons
Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)
Rough Landings Made Right: Don’t Leave Your Audience Up in the Air
Coming home from a vacation in paradise always hurts a little. On a recent trip, poor corporate communication made it worse, until a quick-thinking flight attendant eased the pain.
Why I Didn’t Have to Sell My Soul to Leave News
When I decided to leave the world of news – again – for public relations, I knew what I’d hear from friends and colleagues: “Going to the dark side, eh?”
