Communicating with Empathy During Crises

The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.

The Power of the Founding Story

Ever wondered where you came from? I recently joined over 50 family members for a heritage tour throughout NW Oklahoma to see where my great-great grandfather and other ancestors homesteaded in the late 1880s. We visited gravesites, old homes, museums, churches and more.

8 Proven Tips to Working with the Media: Political Edition

Image of a silhouette politician in front of a crowd.

While everyone may recall the catchy tune from Schoolhouse Rock’s “I’m Just a Bill,” most people are not intimately familiar with the legislative process. Storytelling is different in the political arena. Whether advocating for federal, state or local policy – there are some time-proven tips and tricks to working with the media.