Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.
Candor opened in May 2012 and it’s been a whirlwind ride. President & CEO Karen Wicker and Managing Partner Jim Kessler reflect on the journey.
Guess what? Vertical videos, influencer marketing and TikTok aren’t going anywhere.
Taking a step back from traditional office settings and routines might actually be a step forward.
The marathon provided one Candor team member valuable lessons extending beyond the race course.
The pandemic has changed employee and customer behaviors. Are you aware of their new preferences?
Hit the refresh button this spring. Use Candor’s digital marketing audit to ensure your brand’s website, social media, email marketing and paid search content is in top shape.
Learn how Shalynne Jackson is making the city a more equitable place for all residents.
Apple and Facebook are fighting over online privacy and ad tracking. How will it change our digital experience?
Organizations started to employ new digital strategies early this year. Which ones will stick?
Diving into the legislative arena can be intimidating. Use these tips and tricks to influence government policy.
Starting on a new design project is like planning a dinner party. First you land on the date and time, then nail down the guest list, plan the menu, accommodate any food allergies, decide on a budget, etc. A successful dinner party — or design project — can’t begin until every last detail is ironed out.
The only online news broadcast station of its kind, Better Black News, led by founder Jillian Whitaker, is working to break down racial stereotypes and tell black stories via black voices.
Unsure how to communicate as your business reopens? Consider engaging your employees and customers in the planning process to keep lines of communication open.
The current business market is like a NASCAR race stalled by a crash. When the restart flag drops, the only way to out-perform the field is to step on the gas and blow by your competition — in other words, by increasing your company’s market share.
With every business experiencing disruption, investing at this moment in sales and marketing might be considered by some to be foolish. Not at all! For in business, disruption leads to reinvention. And with reinvention comes opportunity.
A virtual event is a professional, cost-effective and efficient Plan B when circumstances prevent brands from sharing messages in-person. Below, we offer a few simple do’s and don’ts to ensure your virtual event is as successful as possible.
Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.
Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.
As marketing professionals, it’s our job to help our clients navigate the world of search engine marketing and meet their target audience wherever they happen to be on the internet. Ahead, we provide a quick crash course on this unique type of marketing and how you can leverage it to benefit your brand.
Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.
It takes effort to stay on top of social media trends and best practices. The Instagram algorithm, in particular, is an ever-evolving beast to be reckoned with. As the algorithm continues to change, you might rely more on Instagram Stories to connect with your audience.
Advertising on Facebook isn’t hard, but knowing how to do it right takes time, effort and intuition. By having a solid understanding of Facebook’s advertising platform, you can take advantage of its tools to make the most out of your social media marketing efforts.
Deciding what social media platforms your business should be on can be nerve-racking — especially with over 800 to choose from. Don’t worry. We’re just talking about the major players today. You don’t want to be on all of them. That takes up too much time, and other areas of your business need your attention.
Every PR professional knows businesses often have insights to share with the public, products to announce and events to promote. And spreading those messages often includes getting stories in newspapers and on TV. But getting a journalist’s attention requires special skills and insight.
Do you find yourself endlessly scrolling through social media feeds? If you’re between the ages of 14 and 65, there’s a good chance you were scrolling right before you started reading this blog post! But, eventually, we stop scrolling.
February is an interesting month. It’s squeezed between the excitement of a new year and the anticipation of spring. It’s also the month my daughter turns 18.