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Blog

Why Agency Certifications Matter

The marketing industry changes constantly. Agencies with professional certifications are not just keeping up with the times — they’re proven leaders in their field.

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A Peek Behind the Curtain of Local Media

From the pandemic to racial justice protests to the November elections, 2020 has generated some of the biggest news stories in recent history. For many, it’s been difficult watching these stories unfold — but what has it been like to cover them?

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How to Weather a Social Media Storm

When a brand makes a mistake on social media, the retweets & shares immediately come flooding in — but a social media crisis strategy can help businesses stay afloat while effectively weathering the storm.

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Candidly Speaking with Adam Brooks

Generating and maintaining positive brand publicity takes strategy, know-how and (often) a lot of patience. Senior Advisor Adam Brooks shares how Candor helps clients protect their good names.

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Why Employees Deserve Candid Communication

Part of the evolving conversation is determining how to effectively communicate with internal audiences. Employees value openness, and business owners should examine whether their communication methods are working or falling flat.

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Candidly Speaking with Chris Hodge

The Candor team chatted with Digital Strategist Chris Hodge about delivering detailed insights to clients, creating context through perspective and analysis and why Google Analytics remains as important as ever.

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graphic designer

5 Steps to a Successful Design Project

Starting on a new design project is like planning a dinner party. First you land on the date and time, then nail down the guest list, plan the menu, accommodate any food allergies, decide on a budget, etc. A successful dinner party — or design project — can’t begin until every last detail is ironed out.

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Seismic Shifts: The Haves vs. the Have-Nots

A new kind of continental divide has emerged: an even greater separation between businesses that prosper and those who flounder. Candor’s Jim Kessler discusses the impact on marketeers and offers some counter-intuitive suggestions.

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How to Beat Projections for a Slow Recovery

The current business market is like a NASCAR race stalled by a crash. When the restart flag drops, the only way to out-perform the field is to step on the gas and blow by your competition — in other words, by increasing your company’s market share.

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Communicating with Empathy During Crises

The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.

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The Do’s and Don’ts of Hosting a Virtual Event

A virtual event is a professional, cost-effective and efficient Plan B when circumstances prevent brands from sharing messages in-person. Below, we offer a few simple do’s and don’ts to ensure your virtual event is as successful as possible.

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Staying One Step Ahead Through Proactive Communication

Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.

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Q&A with Karen Wicker: Communicating During the Coronavirus Pandemic

Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.

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How Search Engine Marketing Can Benefit Your Brand

As marketing professionals, it’s our job to help our clients navigate the world of search engine marketing and meet their target audience wherever they happen to be on the internet. Ahead, we provide a quick crash course on this unique type of marketing and how you can leverage it to benefit your brand.

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5 Digital Marketing Trends for 2020

2020 has arrived, and with it comes a new decade of digital marketing trends. What shape will the digital world take in the next 10 years? Only time will tell. For now, check out these top five digital marketing trends for 2020.

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The Unwritten Rules of Agency Life

Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.

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8 Ways to Engage Your Audience with Instagram Stories

It takes effort to stay on top of social media trends and best practices. The Instagram algorithm, in particular, is an ever-evolving beast to be reckoned with. As the algorithm continues to change, you might rely more on Instagram Stories to connect with your audience.

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Are Facebook ads worth it?

Are Facebook Ads Worth It?

Advertising on Facebook isn’t hard, but knowing how to do it the right way takes time, effort and intuition to be successful. By having a solid understanding of Facebook’s advertising platform, you can take advantage of its plethora of tools to help you make the most out of your social media marketing efforts.

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Which Social Network Should My Business Be On?

Deciding what social media platforms your business should be on can be nerve-racking — especially with over 800 to choose from. Don’t worry. We’re just talking about the major players today. You don’t want to be on all of them. That takes up too much time, and other areas of your business need your attention.

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4 Reasons Former Journalists Make Great PR Professionals

Every PR professional knows businesses often have insights to share with the public, products to announce and events to promote. And spreading those messages often includes getting stories in newspapers and on TV. But getting a journalist’s attention requires special skills and insight.

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Lessons From Small Town USA

Candor represents multiple clients who have been expanding westward to rural Oklahoma. We’ve spent many hours in the land of cowboy boots and pie auctions, and we’ve learned a few things along the way.

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Image of a plastic sasquatch in the woods for the social media blog.

Keeping It Real on Social Media

Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?

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Image of cameras crossed out.

3 Ways to Ditch the Press Conference

Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.

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A closeup image of cracked egg.

Sometimes You Have to Crack an Egg

I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.

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10 Questions to Ask BEFORE Starting a Design Project

Your supervisor just came to you with a great idea for a new collateral piece. Now what? Where do you start? Do yourself – and your designer – a favor by asking these 10 questions before embarking on any design project. It will save your company valuable time and money.

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The Power of the Founding Story

Ever wondered where you came from? I recently joined over 50 family members for a heritage tour throughout NW Oklahoma to see where my great-great grandfather and other ancestors homesteaded in the late 1880s. We visited gravesites, old homes, museums, churches and more.

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10 NBA Superstars and Their Social Media Counterparts

Here at Candor, working on social media campaigns and handling social media crises (like Ayesha Curry’s aforementioned tweet) are things we do on a daily basis. Because social media is so integral to the NBA, we wanted to take it to another level: What if NBA superstars were actually social media platforms?

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Image of a silhouette politician in front of a crowd.

8 Proven Tips to Working with the Media: Political Edition

While everyone may recall the catchy tune from Schoolhouse Rock’s “I’m Just a Bill,” most people are not intimately familiar with the legislative process. Storytelling is different in the political arena. Whether advocating for federal, state or local policy – there are some time-proven tips and tricks to working with the media.

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