Candor Public Relations Account Executive Jacqueline Sit Named to Forty Under 40


Age: 33 | Account Executive | Candor Public Relations

Working for a firm representing Oklahoma’s largest health care system, financial institution, senior living enterprise and Native American tribe is no small feat, but if anyone is up to the challenge, it’s Jacqueline Sit.

She joined the firm a little more than a year ago and has increased its client base by nearly 50 percent. How does she do it? She’s driven by passion.

“My most significant creative contribution to date is my public relations work with the new downtown Oklahoma City school, John Rex Charter Elementary School. Being the lead on this client account for Candor PR has given me the opportunity to express my passion for education through the telling of the school’s story,” she said.

In this project, Sit had the opportunity to tell the school’s story via written and visual communication.

“I’m part of a team that helped the new school by encouraging parent participation and student enrollment, collaborated with local community organizations and neighborhood associations to spread the importance of diversity at the John Rex School. I have developed a fun and informative social media campaign #WeChooseJohnRex and produced its Facebook efforts from scratch while increasing its presence by nearly 700 percent. It is a blessing to be able to work with some of Oklahoma’s visionary leaders, educators and a community that deeply supports the success of this one-of-a-kind urban school. It is an honor to celebrate the grand finale of the MAPS for Kids project in these ways,” explained Sit.

Sit is a graduate of California State University and is a member of many organizations, including Infant Crisis Services, Oklahoma FIRST Robotics, Y Achievers — YMCA of Greater Oklahoma City, Christmas Connection and Big Brothers Big Sisters. She has also received many awards, including two Emmy nominations for her work as a general assignments television reporter.