PLENTY Mercantile, a sustainable eco-friendly retail store with three Oklahoma City metro-area locations, sells most merchandise in-store. However, the recent pandemic prompted the store to shift its primary focus to online sales. PLENTY engaged Candor in late 2020 to help move the needle on holiday sales.
STRATEGY & TACTICS
Candor implemented Facebook and Instagram conversion ads, along with dynamic retargeting, paid search and Google shopping ads, to drive online sales in the period from Oct. 12 to Dec. 23, 2020. We targeted:
Women ages 25-65 in the Oklahoma City/Tulsa metros
Women/men in Oklahoma City/Tulsa who were also “engaged shoppers”
People who had landed on specific pages on PLENTYMercantile.com