CASE STUDY
Child Care Professionals Recruitment Campaign
The campaign helped bolster Oklahoma’s child care workforce and drove significant interest in the job.
Oklahoma Human Services
Oklahoma Human Services is a state agency that helps more than one million Oklahomans each year across a wide range of services, including food assistance, child support, child care, reporting abuse, disability services, and caretaker needs among others.
The Ask
Oklahoma Human Services asked Candor to help recruit more child care professionals and promote a $1,000 employment incentive.
The Campaign
To drive awareness and encourage applications, Candor developed an integrated marketing campaign called “Care for Kids.” To reach target audiences, Candor strategically developed the following multi-channel media mix:
- Digital advertising via Facebook, Instagram, Snapchat, YouTube, Google Search, connected TV and Spotify
- Traditional paid media via cable TV, radio and out-of-home
- Earned media
- Influencer marketing
Landing Page
Our content drove 320,000+ landing page views with nearly 23,000+ exits to the job site.
