CASE STUDY
Membership Recruitment Campaign
Within 90 days Candor generated over 100 qualified leads on LinkedIn at a $33.58 cost-per-lead (CPL), which is less than half the platform’s average CPL of $75.
The Petroleum Alliance of Oklahoma
The Petroleum Alliance of Oklahoma is a statewide trade association representing the oil and natural gas industry. The Alliance advocates for policies and providing resources to support the energy sector’s growth and sustainability.
The Ask
The Alliance engaged Candor to launch a LinkedIn lead generation campaign to encourage oil & natural gas industry workers and companies to learn more about the association and sign up for its annual membership.
The Campaign
Audience building was crucial to the success of the 90-day campaign. Through A/B testing, Candor served ads to several different audiences by using interest-based keywords, job-title demographics and lookalike matches of current members.
Candor also used A/B testing to determine what creative, copy and calls-to-action resonated best with audiences.
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