CASE STUDY
Turning Tax Dollars into Tuition
Over $5 million was raised in a single fundraising season. Most importantly, this collaborative effort helped secure scholarship funding for 1,500+ lower-income students who needed financial assistance accessing the right learning environment for their needs.
Opportunity Scholarship Fund
Opportunity Scholarship Fund (OSF) helps lower-income Oklahoma families bridge the financial gap to specialized PreK-12 education.
The Ask
OSF engaged Candor to help with its end-of-year fundraising campaign to boost donations and increase the number of scholarships the organization could distribute.
The Campaign
In partnership with OSF’s director of development, Candor developed a multi-faceted campaign to retain old donors and attract new ones, adjusting tactics to reach adults of all ages. The campaign included direct mail, email marketing, paid search and social media advertising. It also included a mix of brand awareness and fundraising conversion ads.
Sample Campaign Graphics
