Google Cookie Policy Shifts Focus to First-Party Data

With more consumers opting out of data collection, businesses must get creative to reach key audiences.
Advertising Challenges During Election Years

Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
Bracing for the 2024 Election Cycle

Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.
How to Cash In On the Google for Nonprofits Program

Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.