Google Cookie Policy Shifts Focus to First-Party Data
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
Advertising Challenges During Election Years
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
5 Ways Personas Impact ROI
Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.
How Candor Develops Earned Media Ideas
Follow in our footsteps to source positive media coverage.
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
3 Ways to Increase Media Coverage
Newsrooms are shrinking. How can organizations secure coverage?
Digital Strategies Can Boost Online Holiday Shopping
Businesses can take steps to elevate sales on Black Friday and Cyber Monday.
Bracing for the 2024 Election Cycle
Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.
How to Leverage the AI Craze
AI is all the rage with younger generations — but how can businesses use the craze to their advantage?
How to Cash In On the Google for Nonprofits Program
Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.
