Bringing Humanity Back to Work
Employees are becoming increasingly burnt out and disengaged. Business leaders must work to restore motivation, connection and dignity in the workplace.
Four Marketing Mindsets to Ditch in 2025
Keeping up with technology is (relatively) easy. Shifting the way your brand thinks about marketing strategies takes a more concentrated effort.
Google Cookie Policy Shifts Focus to First-Party Data
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
Advertising Challenges During Election Years
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
5 Ways Personas Impact ROI
Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.
How Candor Develops Earned Media Ideas
Follow in our footsteps to source positive media coverage.
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
3 Ways to Increase Media Coverage
Newsrooms are shrinking. How can organizations secure coverage?
Digital Strategies Can Boost Online Holiday Shopping
Businesses can take steps to elevate sales on Black Friday and Cyber Monday.
Bracing for the 2024 Election Cycle
Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.