5 Ways Personas Impact ROI 

Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.

Is Email Marketing Still Effective? 

In a world saturated with ever-evolving digital communication channels and social media platforms, it is easy to think email marketing has lost its power — but actually, it’s more effective than ever. When surveyed, audiences deemed email marketing as the most effective marketing channel (41%), followed by social media (16%) and paid search (16%). Given […]

5 Design “Don’ts”

Graphic design may seem straightforward, but there’s a LOT more to the process than meets the eye. Take it from Candor Art Director Dedra Hicks and avoid these mistakes to ensure your projects pop!

The Benefits of Bad News

No brand wants to upset stakeholders. But telling the truth — and showing you care — can help your professional relationships thrive.

Media Training Helps You Win the Big Game

Most people don’t get to experience the thrill – or anxiety – of performing in front of thousands of screaming fans. But many have a chance to shine, especially when they step in front of the media.