Are You Ready for the ‘Permacrisis’?
More and more, it can seem like everything is falling apart at once. How can brands stay ready?
Could Southwest Airlines Have Made a Softer Landing?
The public is up-in-arms over the airline’s recent handling of thousands of flight cancellations. Could the backlash have been avoided, or was the turbulence inevitable?
5 Design “Don’ts”
Graphic design may seem straightforward, but there’s a LOT more to the process than meets the eye. Take it from Candor Art Director Dedra Hicks and avoid these mistakes to ensure your projects pop!
The Benefits of Bad News
No brand wants to upset stakeholders. But telling the truth — and showing you care — can help your professional relationships thrive.
Seismic Shifts: The Haves vs. the Have-Nots
A new kind of continental divide has emerged: an even greater separation between businesses that prosper and those who flounder. Candor’s Jim Kessler discusses the impact on marketeers and offers some counter-intuitive suggestions.
Reopening 101: How to Engage Internal & External Audiences
Unsure how to communicate as your business reopens? Consider engaging your employees and customers in the planning process to keep lines of communication open.
Communicating with Empathy During Crises
The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.
Staying One Step Ahead Through Proactive Communication
Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.
Q&A with Karen Wicker: Communicating During the Coronavirus Pandemic
Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.
