Four Marketing Mindsets to Ditch in 2025
A new year is the perfect time to step back and re-examine assumptions guiding your organization’s marketing strategy. Here are four outdated mindsets to ditch NOW so your brand can stay competitive — and authentic — in 2025. 1) Ignoring AI in Marketing What’s the Old Mindset? “AI is still a novelty, not a necessity.” […]
Should Brands Take a Stand on Protests?
A looming election and controversial issues push employers to re-think their policies.
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
Bracing for the 2024 Election Cycle
Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.
How to Leverage the AI Craze
AI is all the rage with younger generations — but how can businesses use the craze to their advantage?
Will AI Replace PR Pros?
ChatGPT demonstrates how far machine learning has come. But is it ready to replace human communicators?
5 Digital Marketing Trends for 2023
Yes, we’re still talking about TikTok and short-form videos — and despite rising prices, consumer and advertising spending aren’t slowing down.
Should Your Brand Stay on Twitter?
Twitter’s controversy in the Musk era has left brands questioning whether or not they should stay on the platform. Candor’s Sr. Social Media Specialist Zach Stabler breaks down how to make this decision.
Craving Authenticity: How Gen Z is Disrupting the Internet
A new generation is graduating college and entering the workforce in droves. What does this mean for marketing professionals?
What’s Going On With Instagram?
Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.
