Will AI Replace PR Pros?

ChatGPT demonstrates how far machine learning has come. But is it ready to replace human communicators?

5 Digital Marketing Trends for 2023

Yes, we’re still talking about TikTok and short-form videos — and despite rising prices, consumer and advertising spending aren’t slowing down.

Should Your Brand Stay on Twitter?

Twitter’s controversy in the Musk era has left brands questioning whether or not they should stay on the platform. Candor’s Sr. Social Media Specialist Zach Stabler breaks down how to make this decision.

What’s Going On With Instagram?

Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.