Weathering Inflation: Tips for Marketers

Attention! More storms in the forecast.
How Managers Can Prioritize Employee Wellness

The focus on stress levels and a positive work/life balance has never been greater. Is your company doing enough to protect employees’ mental health and retain top talent?
The Power of Influencer and Affiliate Marketing

Modern word-of-mouth, third party content creators provide the community validation you may be missing.
The Skinny on TikTok

If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.
8 Digital Marketing Trends for 2022 — And How to Implement Them Now

Guess what? Vertical videos, influencer marketing and TikTok aren’t going anywhere.
Survey Says … How Research is Shaping Pandemic Business Strategies

The pandemic has changed employee and customer behaviors. Are you aware of their new preferences?
How to Use an Audit to Spring Clean Digital Marketing Efforts

Hit the refresh button this spring. Use Candor’s digital marketing audit to ensure your brand’s website, social media, email marketing and paid search content is in top shape.
What Does the Latest Battle Between Online Giants Mean for You?

Apple and Facebook are fighting over online privacy and ad tracking. How will it change our digital experience?
Who Even Needs a PR Team These Days?

Tesla decided it doesn’t need people to work with the media. Can that work for others?
How Brands Are Already Adopting 2021 Digital Marketing Trends

Organizations started to employ new digital strategies early this year. Which ones will stick?