3 Ways to Ditch the Press Conference
Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.
Sometimes You Have to Crack an Egg
I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.
Taking it Old School to Learn New Lessons
Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)
Why I Didn’t Have to Sell My Soul to Leave News
When I decided to leave the world of news – again – for public relations, I knew what I’d hear from friends and colleagues: “Going to the dark side, eh?”
10 NBA Superstars and Their Social Media Counterparts
Here at Candor, working on social media campaigns and handling social media crises (like Ayesha Curry’s aforementioned tweet) are things we do on a daily basis. Because social media is so integral to the NBA, we wanted to take it to another level: What if NBA superstars were actually social media platforms?
