The Evolution of Video Storytelling

Video production used to be an exclusive field — but now, anyone can pick up an iPhone and become a content creator. Learn how the field has evolved from her early days as a news reporter in this brief Q&A with Candor President & CEO Karen Wicker.

The Skinny on TikTok

If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.

The Do’s and Don’ts of Hosting a Virtual Event

A virtual event is a professional, cost-effective and efficient Plan B when circumstances prevent brands from sharing messages in-person. Below, we offer a few simple do’s and don’ts to ensure your virtual event is as successful as possible.

The Power of the Founding Story

Ever wondered where you came from? I recently joined over 50 family members for a heritage tour throughout NW Oklahoma to see where my great-great grandfather and other ancestors homesteaded in the late 1880s. We visited gravesites, old homes, museums, churches and more.