Black Friday and Cyber Monday present unparalleled opportunities for businesses to drive sales. According to Adobe’s projections, Cyber Monday sales are projected to reach $12 billion, while Black Friday is expected to generate $9.6 billion in online sales alone.
Businesses which optimize their digital marketing efforts and build a strong marketing plan will be in a position to take full advantage of the shopping extravaganza.
Enhance Website User Experience
Holiday shoppers rely heavily on businesses’ websites for information on deals and promotions. Nielsen reports 45% of respondents found out about Cyber Monday deals through a retailer’s website.
As consumers navigate to multiple sites, enhancing the user’s experience is vital. Directing traffic from ads to dedicated landing pages specifically designed for Black Friday and Cyber Monday deals presents users with the most relevant information, without having to click around. This quickly captures their attention and boosts conversions. Running a quick health check on a website to ensure all links work properly will also ensure a seamless user experience.