With every business experiencing disruption, investing at this moment in sales and marketing might be considered by some to be foolish.
Not at all! For in business, disruption leads to reinvention. And with reinvention comes opportunity. As economies reopen, businesses are reexamining how operating models need to change, who are essential employees, and – most importantly – how to quickly recapture cash flow with fresh revenue.
Take note, however. As businesses reinvent themselves, they are very likely to also reconsider from whom they buy goods and services, creating new opportunity for the savvy marketeer.
It’s a great time to reintroduce yourself to prospects with fresh messaging and value-rich proposals. As markets reopen
Take inventory of your marketing assets
Sharpen your focus on your most productive customer segments
Refresh your messaging
Update your library of content, especially with concise “snackable” video
Direct sales personnel to refresh relationships with contacts and prospects