Mining the Hidden Treasure of Disruption: Revenue Opportunities Emerge as Markets Reopen

With every business experiencing disruption, investing at this moment in sales and marketing might be considered by some to be foolish. Here's why that thinking is flawed.

With every business experiencing disruption, investing at this moment in sales and marketing might be considered by some to be foolish.
Not at all! For in business, disruption leads to reinvention. And with reinvention comes opportunity. As economies reopen, businesses are reexamining how operating models need to change, who are essential employees, and – most importantly – how to quickly recapture cash flow with fresh revenue.
Take note, however. As businesses reinvent themselves, they are very likely to also reconsider from whom they buy goods and services, creating new opportunity for the savvy marketeer.
It’s a great time to reintroduce yourself to prospects with fresh messaging and value-rich proposals. As markets reopen
  • Take inventory of your marketing assets
  • Sharpen your focus on your most productive customer segments
  • Refresh your messaging
  • Update your library of content, especially with concise “snackable” video
  • Direct sales personnel to refresh relationships with contacts and prospects
Just as a blast of TNT disrupts a mountainside to reveal new veins of ore, this market is revealing new opportunities. Will there be riches under every rock? Nope. But for the diligent prospector, there is hidden treasure to unearth.

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