Mabrey Matters to Candor
At Candor, we believe in crafting unique, impactful solutions tailored to every client. This digital portfolio offers a glimpse into our expertise and how we can elevate Mabrey Bank’s presence across all your diverse audiences. Explore our work and insights below.
Proven Success with Financial Institutions
Let’s start with our banking and financial services experiences. Here are just a few of the companies our team has supported.
Our Experience Aligns with Mabrey Bank’s Goals
Our partnership with Old Second Bank is a good example of how we can support Mabrey Bank across many aspects of your marketing. This rebrand and advertising campaign positioned Old Second Bank as a modern, customer-first institution, successfully navigating the complexities of growth while remaining true to its core values.
While there are certainly unique aspects to each company, this recent example may be helpful to understand how we have made a difference for Old Second — and how we can make a difference for Mabrey Bank.
The Challenge
After a major acquisition doubled its size, Old Second Bank needed to unify its brand and connect with both existing and new customers while maintaining trust and adopting a modern, customer-focused identity.
Candor Solution
Candor partnered with Old Second to create a rebrand centered on being “Unwaveringly Human.” This ethos shaped the bank’s updated strategy, tone, and identity. We extended the rebrand across all business lines, tailoring materials for wealth management, commercial banking and treasury services audiences.
Results
The campaign boosted brand exposure and, since January 2024, has generated:
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72 million+ impressions across the Chicago DMA
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30 million engagements
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1.7 million website sessions
“The guidance on several marketing initiatives, including our brand refresh, has allowed us to improve not only our presence in our markets but has also re-energized our culture.”
Carlos Arroyo, Director of Marketing
Old Second Bank
Activating Insights-Driven Marketing
Below, explore additional examples of Candor’s success supporting clients in meeting desired objectives.
CHILD CARE RECRUITMENT CAMPAIGN
Candor partnered with Oklahoma Human Services to recruit Child Care Professionals and promote a $1,000 hiring incentive. To drive awareness of the profession and encourage applications, Candor developed an integrated marketing campaign called “Care for Kids,” which ran from July 2022 to August 2023.
https://candorpr.com/wp-content/uploads/2024/11/Teachers-Favorite.mp4
Key Results:
- 20,000+ employment incentive applications
- 120+ million impressions
- 360,000+ clicks
- 22+ million video views
- 320,000 landing page views with nearly 23,000+ exits to the job site
Campaign Awards:
- 10+ regional awards from the Oklahoma City chapters of the American Advertising Federation, American Marketing Association and Public Relations Society of America
- Bronze Anvil Award for Paid Promotions from the national chapter of the Public Relations Society of America
CMR VIDEO MAILER
Claims Management Resources (CMR) needed to reach a niche audience — State Departments of Transportation (DOTs) — to increase awareness before an upcoming conference.
Candor executed a video mailer campaign, capturing the attention of prospective customers. The sleek video mailer showcased the value of CMR’s services with visual and audio enhancements.
CMR hoped to achieve at least one lead — which would result in substantial ROI — from the campaign. Candor exceeded client expectations with the mailer, as three DOTs booked appointments with the sales team.
We’re proud to be recognized as leaders in our field.
This year alone, our work has earned numerous accolades, including a national PRSA Anvil Award for the Child Care Recruitment campaign listed above.
These honors reflect our commitment to delivering exceptional results.
No agency will work harder or smarter on this campaign than Candor.
Thank you for your consideration. Candor is ready to help Mabrey Bank create meaningful, real-world impact while focusing on growing your profitable and loyal customer base.
Please reach out to mabrey@candorpr.com with any questions about the information on this page or in the proposal.
