Our campaign helped boost vaccination rates for Oklahoma children.

Sponsored content placements included banner ads, sponsored articles, emails, social media ads and on-air segments.

We partnered with 7 news stations, 3 family-oriented publications and 2 newspapers. Vendors reported over 17,000 engagements.

Olympics placements generated 2.4 million cable/broadcast impressions.

Additionally, almost every station provided added value placements. 

Influencer: Local Mom of Two

Victoria Still

Victoria generated the most impressions, landing page visits and conversions of all influencers.

Influencer: Former NFL Player & Dad of Three

Shamiel Gary

Shamiel generated the second highest impressions with content featuring his athletic pursuits.

Listen Now

RADIO SPOTS

"Dad"

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"Mom"

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"Kid"

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"Spanish"

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Most importantly, the campaign drove real-world action.

OSDH saw an uptick in people ordering birth certificate copies earlier in the summer compared with 2023, and July immunizations for children under 5 increased year-over-year. There was also an increase in calls, emails and shot record requests to the Vital Records department. Plus, the Tulsa Health Department experienced a 67.8% increase in immunizations from August 1-31, 2024, compared with the same time period in 2023.

Our campaign moved the needle and persuaded parents and caregivers to get an A+ in back-to-school readiness!