This digital portfolio showcases Candor's success with the Before the Bell campaign and other community-centric work.
We’re excited to partner with OPSR to elevate Before the Bell and PDG initiatives, creating even greater opportunities for Oklahoma’s youngest learners and their families.
Since March 2024, the Before the Bell campaign has achieved:
- 52.9 million impressions
- 154,000 website visitors
- 2.5% conversation rate, higher than the average benchmark of 2%
With these results, all Phase One key performance indicators were surpassed.
This success is rooted in deep research and understanding of parents and caregivers. Data informed every decision, from the nostalgic, school-inspired branding to our supportive, parent-first tone. Every message was anchored to one core theme: Home is our first classroom.
Here's how the vision came to life.
Oklahoma's marketing & communications industry celebrated the campaign. Before the Bell has won:
Tulsa, PRSA Silver Link Award for Campaign Branding
Oklahoma City, PRSA Upper Case Award for Public Service Campaign
Oklahoma City, PRSA Award of Excellence for Marketing
As proud as we are of these results, we’re excited for the opportunity to take the campaign to the next level. We want to help OPSR drive real-world impact — not only through clicks and views but by Key Performance Indicators like registrations, library visits and empowering partners to drive change in their communities.
Candor knows how to drive results. Take a look at some of our recent work.
CHILD CARE RECRUITMENT CAMPAIGN
Candor partnered with Oklahoma Human Services to recruit Child Care Professionals and promote a $1,000 hiring incentive. To drive awareness of the profession and encourage applications, Candor developed an integrated marketing campaign called “Care for Kids,” which ran from July 2022 to August 2023.
Key Results:
- 20,000+ employment incentive applications
- 120+ million impressions
- 360,000+ clicks
- 22+ million video views
- 320,000 landing page views with nearly 23,000+ exits to the job site
Campaign Awards:
- 10+ regional awards from the Oklahoma City chapters of the American Advertising Federation, American Marketing Association and Public Relations Society of America
- Bronze Anvil Award for Paid Promotions from the national chapter of the Public Relations Society of America
Back-to-School Campaign
With a $3 million campaign budget and an aggressive 3-month timeframe, Candor launched a successful integrated marketing campaign for the Oklahoma State Department of Health, including creative branding and advertising through digital and traditional channels.
Key Results:
- 67% increase in childhood immunizations in Tulsa County in August 2024
- 13,000+ back-to-school checklist downloads
- 137+ million impressions
- 222,000+ unique website visitors
SCHOLARSHIP FUNDRAISING CAMPAIGN
The Opportunity Scholarship Fund (OSF) engaged Candor in 2023 to help with its end-of-year fundraising campaign to boost donations and increase the number of scholarships the organization could distribute.
Candor developed a multi-faceted campaign to retain old donors and attract new ones. We included a QR code on the direct mail piece to encourage people to donate online, which was a new option. We also served brand awareness and conversion ads on social media and utilized paid search.
Key Results:
- Raised over $5 million (a record for a single fundraising season)
- 180% increase in donations from social media users
- 160 new donors who collectively donated more than $860,000
- Website traffic increased by 33% year-over-year (YoY)
- 57% conversion rate for email marketing, far surpassing the industry average of 17%
