No smoke. All fire.

Analytics

Some agencies report only what they want you to see. At Candor, we show it all – the good, the bad and the potential! We track the progress of every campaign by offering clients access to integrated dashboards, analysis and insights.

Marketing Analytics Dashboard

Candor collaborates with clients to determine the best use of your dollars to reach the people you need to reach, and we prove it with data. Our approach uses dashboard tools that allow clients to follow campaigns in real time — because the value of our clients’ investment is always top of mind.

Our analytics services include:

  • Identifying measurable objectives and key performance indicators (KPIs)
  • Defining, collecting and reporting on relevant data and metrics
  • Conducting A/B testing to determine how messaging and creative resonates with audiences
  • Creating customizable, cross-channel dashboards to monitor performance of all campaign content under a common view
  • Tracking lead generation campaigns through the lifecycle – from impression to conversion
  • Utilizing Google Analytics to track users’ actions throughout brand websites
  • Delivering detailed insights and creating context through perspective and analysis
  • Producing cohesive reports on campaign performance, including integrated analytics and insights