Google Cookie Policy Shifts Focus to First-Party Data
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
Advertising Challenges During Election Years
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
How to Cash In On the Google for Nonprofits Program
Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.
Are Facebook Ads Worth It?
Advertising on Facebook isn’t hard, but knowing how to do it right takes time, effort and intuition. By having a solid understanding of Facebook’s advertising platform, you can take advantage of its tools to make the most out of your social media marketing efforts.
10 Questions to Ask BEFORE Starting a Design Project
Your supervisor just came to you with a great idea for a new collateral piece. Now what? Where do you start? Do yourself – and your designer – a favor by asking these 10 questions before embarking on any design project. It will save your company valuable time and money.
