Media Training Helps You Win the Big Game

Most people don’t get to experience the thrill – or anxiety – of performing in front of thousands of screaming fans. But many have a chance to shine, especially when they step in front of the media.

Communicating with Empathy During Crises

The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.

Which Social Network Should My Business Be On?

Deciding what social media platforms your business should be on can be nerve-racking — especially with over 800 to choose from. Don’t worry. We’re just talking about the major players today. You don’t want to be on all of them. That takes up too much time, and other areas of your business need your attention.

Keeping It Real on Social Media

Image of a plastic sasquatch in the woods for the social media blog.

Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?

Sometimes You Have to Crack an Egg

A closeup image of cracked egg.

I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.

Taking it Old School to Learn New Lessons

Image of a retro portable stereo.

Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)