Staying One Step Ahead Through Proactive Communication
Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.
Q&A with Karen Wicker: Communicating During the Coronavirus Pandemic
Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.
Do You Think They Did It?
What would your organization do if an executive was accused of rape and a reporter asked, “Do you think they did it?”
