How to Weather a Social Media Storm
When a brand makes a mistake on social media, the retweets & shares immediately come flooding in — but a social media crisis strategy can help businesses stay afloat while effectively weathering the storm.
Communicating with Empathy During Crises
The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.
Staying One Step Ahead Through Proactive Communication
Proactive communication is key — it allows organizations to define the story and present positive messages. To come out ahead after a crisis, brands must proactively communicate. Check out four ways in which proactive communication can help organizations stay afloat.
Q&A with Karen Wicker: Communicating During the Coronavirus Pandemic
Any sort of crisis can make or break a brand, but public health crises can be especially difficult to navigate. Karen Wicker, president & CEO of Candor, says surviving economic turbulence while dealing with the uncertainty surrounding the virus spread begins with strategic, consistent and fact-based communications.
Aligning the Walk and Talk
Sometimes threats to reputation arise from unexpected circumstances. Sometimes they don’t.