Are You Ready for the ‘Permacrisis’?
More and more, it can seem like everything is falling apart at once. How can brands stay ready?
Could Southwest Airlines Have Made a Softer Landing?
The public is up-in-arms over the airline’s recent handling of thousands of flight cancellations. Could the backlash have been avoided, or was the turbulence inevitable?
The Benefits of Bad News
No brand wants to upset stakeholders. But telling the truth — and showing you care — can help your professional relationships thrive.
How to Weather a Social Media Storm
When a brand makes a mistake on social media, the retweets & shares immediately come flooding in — but a social media crisis strategy can help businesses stay afloat while effectively weathering the storm.
Reopening 101: How to Engage Internal & External Audiences
Unsure how to communicate as your business reopens? Consider engaging your employees and customers in the planning process to keep lines of communication open.
Communicating with Empathy During Crises
The biggest misstep companies can make right now is communicating without empathy. When people are in survival mode, recognizing their situational uncertainty and showing empathy is the way to gain their trust. Consumers want to feel understood.
