What’s Going On With Instagram?
Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.
The Skinny on TikTok
If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.
8 Digital Marketing Trends for 2022 — And How to Implement Them Now
Guess what? Vertical videos, influencer marketing and TikTok aren’t going anywhere.
The Unwritten Rules of Agency Life
Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.
5 Ways to Grow & Engage Your Email List
How can your business continue to grow and engage its email subscribers without creating hundreds of specialized emails? Here are five quick tips.
8 Ways to Engage Your Audience with Instagram Stories
It takes effort to stay on top of social media trends and best practices. The Instagram algorithm, in particular, is an ever-evolving beast to be reckoned with. As the algorithm continues to change, you might rely more on Instagram Stories to connect with your audience.
3 OKC Businesses Doing Social Media the Right Way
Tell me if this sounds familiar. It’s evening. Dinner has been made or bought. You’ve got roughly two hours to kill before you should be in bed. For just a moment, you consider doing something productive.
Keeping It Real on Social Media
Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?
3 Ways to Ditch the Press Conference
Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.
10 NBA Superstars and Their Social Media Counterparts
Here at Candor, working on social media campaigns and handling social media crises (like Ayesha Curry’s aforementioned tweet) are things we do on a daily basis. Because social media is so integral to the NBA, we wanted to take it to another level: What if NBA superstars were actually social media platforms?
