3 Ways to Ditch the Press Conference
Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.
Sometimes You Have to Crack an Egg
I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.
Taking it Old School to Learn New Lessons
Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)
How Candor Won a PR Daily Award
Christmas came early for Candor. In early December, PR Daily named our makeOKbetter campaign the best interactive storytelling campaign in the nation for 2016.
Rough Landings Made Right: Don’t Leave Your Audience Up in the Air
Coming home from a vacation in paradise always hurts a little. On a recent trip, poor corporate communication made it worse, until a quick-thinking flight attendant eased the pain.
Aligning the Walk and Talk
Sometimes threats to reputation arise from unexpected circumstances. Sometimes they don’t.
Why I Didn’t Have to Sell My Soul to Leave News
When I decided to leave the world of news – again – for public relations, I knew what I’d hear from friends and colleagues: “Going to the dark side, eh?”
10 Questions to Ask BEFORE Starting a Design Project
Your supervisor just came to you with a great idea for a new collateral piece. Now what? Where do you start? Do yourself – and your designer – a favor by asking these 10 questions before embarking on any design project. It will save your company valuable time and money.
8 Proven Tips to Working with the Media: Political Edition
While everyone may recall the catchy tune from Schoolhouse Rock’s “I’m Just a Bill,” most people are not intimately familiar with the legislative process. Storytelling is different in the political arena. Whether advocating for federal, state or local policy – there are some time-proven tips and tricks to working with the media.
