The Skinny on TikTok

If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.

How to Weather a Social Media Storm

When a brand makes a mistake on social media, the retweets & shares immediately come flooding in — but a social media crisis strategy can help businesses stay afloat while effectively weathering the storm.

Which Social Network Should My Business Be On?

Deciding what social media platforms your business should be on can be nerve-racking — especially with over 800 to choose from. Don’t worry. We’re just talking about the major players today. You don’t want to be on all of them. That takes up too much time, and other areas of your business need your attention.

10 Photography Tips For Taking Quality Social Media Photos

Do you find yourself endlessly scrolling through social media feeds? If you’re between the ages of 14 and 65, there’s a good chance you were scrolling right before you started reading this blog post! But, eventually, we stop scrolling.

3 OKC Businesses Doing Social Media the Right Way

A fisheye image of downtown Oklahoma City.

Tell me if this sounds familiar. It’s evening. Dinner has been made or bought. You’ve got roughly two hours to kill before you should be in bed. For just a moment, you consider doing something productive.

Keeping It Real on Social Media

Image of a plastic sasquatch in the woods for the social media blog.

Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?

3 Ways to Ditch the Press Conference

Image of cameras crossed out.

Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.

Taking it Old School to Learn New Lessons

Image of a retro portable stereo.

Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)