The Evolution of Video Storytelling
Video production used to be an exclusive field — but now, anyone can pick up an iPhone and become a content creator. Learn how the field has evolved from her early days as a news reporter in this brief Q&A with Candor President & CEO Karen Wicker.
The Unwritten Rules of Agency Life
Some things are common knowledge at a communications agency. In my early days as a social media specialist at Candor, I’ve noticed habits and tactics my colleagues employ to help our team soar. None of this is written down, of course, but acting like an information sponge helps me survive and thrive.
5 Ways to Grow & Engage Your Email List
How can your business continue to grow and engage its email subscribers without creating hundreds of specialized emails? Here are five quick tips.
8 Ways to Engage Your Audience with Instagram Stories
It takes effort to stay on top of social media trends and best practices. The Instagram algorithm, in particular, is an ever-evolving beast to be reckoned with. As the algorithm continues to change, you might rely more on Instagram Stories to connect with your audience.
How to Grow Personally & Professionally in 3 Simple Steps
February is an interesting month. It’s squeezed between the excitement of a new year and the anticipation of spring. It’s also the month my daughter turns 18.
Keeping It Real on Social Media
Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?
3 Ways to Ditch the Press Conference
Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.
Sometimes You Have to Crack an Egg
I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.
Taking it Old School to Learn New Lessons
Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)
How Candor Won a PR Daily Award
Christmas came early for Candor. In early December, PR Daily named our makeOKbetter campaign the best interactive storytelling campaign in the nation for 2016.
