With a background in media planning and buying, Makenzie is well-versed in the art of vendor negotiations and campaign management. She is particularly skilled at developing traditional and digital strategic media plans and conducting market research to guide campaign tactics.
Makenzie is also experienced in social media content management, brand management and performing competitive analyses on target audiences.
Awards & Honors:
- Google AdWords certified
- Google Analytics certified
She holds a bachelor’s degree in journalism with an emphasis in advertising and a minor in enterprise studies from the University of Oklahoma (OU).
Makenzie is an OU cheer alumna and loves to tailgate and cheer on her Sooners at football games. She also enjoys taking Orangetheory fitness classes and traveling to new locales whenever she gets the chance.