Candor: Why did Salient invest in Candor?
Bryan: Data and technology are huge forces in our industry, but at the end of the day, this is a people business. The people are what makes both Candor and Salient very special companies. The talent, values and expertise I see in Candor are second to none. And the other people who matter here are the awesome clients across both companies, who deserve the benefits and new capabilities of this marriage.
Candor: How do Salient’s and Candor’s values align?
Bryan: In today’s gig economy, a client can easily find an agency or expert who can deliver an output — an ad, a campaign, a website, etc. But is that output contributing to a desired outcome? Salient and Candor focus on outcomes. We share the value of doing work that matters and has an impact on behalf of our clients. This is more unique than it should be in our industry.
We also share values of servant leadership, having fun and practicing open and honest communication. We’re candid with each other and with our clients. If a project won’t deliver a client’s desired outcome, then we’ll give them honest counsel about that.
Candor: You’d never been to Oklahoma City before this partnership. What have you come to love about it?
Bryan: Oklahoma City is a hidden gem nationally, and frankly, globally. It’s very rich in culture, commerce and creativity. The agency world can be blinded by the coastal focus and often misses out on amazing talent and diverse perspectives from so-called “flyover cities.” I believe Oklahoma City is poised for big growth and opportunity in marketing and technology, as well as across a range of other categories.