What’s Going On With Instagram?
Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.
The Power of Influencer and Affiliate Marketing
Modern word-of-mouth, third party content creators provide the community validation you may be missing.
The Skinny on TikTok
If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.
8 Digital Marketing Trends for 2022 — And How to Implement Them Now
Guess what? Vertical videos, influencer marketing and TikTok aren’t going anywhere.
How to Use an Audit to Spring Clean Digital Marketing Efforts
Hit the refresh button this spring. Use Candor’s digital marketing audit to ensure your brand’s website, social media, email marketing and paid search content is in top shape.
What Does the Latest Battle Between Online Giants Mean for You?
Apple and Facebook are fighting over online privacy and ad tracking. How will it change our digital experience?