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Explore industry insights and how Candor leverages them to drive results.
Candidly Speaking

Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!

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Crisis Comms
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
  • Andrea Myers
What Not to Say Right Now … And What to Say Instead
The stakes for internal communication are high, and the margin for error is thin. Here are 3 common missteps we see leaders make when the pressure’s on (especially during uncertain economic times).
  • Bowie Rowan
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Andrea Myers
Bringing Humanity Back to Work 
Employees are becoming increasingly burnt out and disengaged. Business leaders must work to restore motivation, connection and dignity in the workplace. 
  • Ryan Drake
Four Marketing Mindsets to Ditch in 2025
Keeping up with technology is (relatively) easy. Shifting the way your brand thinks about marketing strategies takes a more concentrated effort.
Three Agencies, One Team
  • Candor Blog
Three Agencies, One Team: A Conversation with Salient President & CEO Tricia Ewald
Salient President & CEO Tricia Ewald shares how our unique integrated team of agencies delivers comprehensive solutions that go further, faster, and help clients exceed their goals.
Candor Building
  • Candor Blog
Candor Fuels Salient’s Recognition as Second-Fastest Growing Agency by ADWEEK
Salient was also named the fastest growing Midwest and women-led agency.
  • Andrea Myers
Navigating Layoffs: Protecting Company Culture and Employee Experience in Hard Times
Learn five ways company leaders can manage layoffs while prioritizing employee experience.
  • Bowie Rowan
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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