Patience Is Key 

Toddlers have limited attention spans and big emotions. Countless hours spent encouraging my strong-willed (almost) 2-year-old to “listen to mommy” requires a deep well of patience — a skill that translates perfectly to the agency world. When multiple time-sensitive client requests come in at once, I have to manage client expectations with a sense of calm. Building relationships takes time, and it’s important to remember people react differently under stress. Practicing patience helps me build stronger relationships with clients and better understand their unique goals and challenges. 

Multi-Tasking Is a Must 

Juggling multiple tasks while thinking ahead to the next item on my to-do list is the story of my life. At home, I might be putting laundry up while writing a grocery list in my head and wiping a post-nap snack off my child’s face. At work, I’m answering emails and Slack messages while writing a blog post and thinking ahead to upcoming client needs. No matter the facet of my life, there’s always something that needs to be done — and in an industry where deadlines are tight and demands are high, the ability to multi-task is essential. Thanks to my toddler for teaching me sitting still is the exception, not the rule.  

Adaptability Is Imperative 

Toddlers are seriously unpredictable. One second my son is screaming with excitement for a cup of milk, and the next second he’s throwing it on the floor in a fit of rage. Being flexible and going with the flow is the only way to navigate toddlerhood. The same goes for the world of marketing and PR. The industry is constantly evolving, and it’s important to adapt quickly to new technologies, trends and strategies. Clients also might change their minds last minute on a project, or a sudden storm may cancel an event. At the end of the day, my client’s — or toddler’s — needs are the top priority, so adapting to changing circumstances is a must. 

Clear Communication Is Vital 

My son may not be able to say more than “momma” or “hi,” but he certainly picks up on a lot. That’s why I always talk to him clearly and with purpose, whether explaining “the doggie door is not for people” or reiterating we’ll go outside after we put our shoes on. Similarly, communicating in clear language is essential with clients and co-workers. We all want to know what to expect and be aware of what’s coming. By choosing my words and ideas carefully, I can more effectively build trust with clients and team members and provide them with timely solutions. 

So, the next time a toddler in your life pushes your buttons, remember — they’re just trying to stretch you professionally!