Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Zach Stabler
Twitter's controversy in the Musk era has left brands questioning whether or not they should stay on the platform. Candor's Sr. Social Media Specialist Zach Stabler breaks down how to make this decision.
- Dedra Hicks
Graphic design may seem straightforward, but there’s a LOT more to the process than meets the eye. Take it from Candor Art Director Dedra Hicks and avoid these mistakes to ensure your projects pop!
- Adam Brooks
No brand wants to upset stakeholders. But telling the truth — and showing you care — can help your professional relationships thrive.
- Candor Blog
Video production used to be an exclusive field — but now, anyone can pick up an iPhone and become a content creator. Learn how the field has evolved from her early days as a news reporter in this brief Q&A with Candor President & CEO Karen Wicker.
- Haley Towe
A new generation is graduating college and entering the workforce in droves. What does this mean for marketing professionals?
- Emma Tucker
Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.
- Zach Stabler
Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.
- Adam Brooks
Not long ago, the phone book was an important part of daily life. Now, it’s virtually nonexistent. What lessons can we learn?
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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