Should Your Brand Stay on Twitter?
Twitter’s controversy in the Musk era has left brands questioning whether or not they should stay on the platform. Candor’s Sr. Social Media Specialist Zach Stabler breaks down how to make this decision.
Craving Authenticity: How Gen Z is Disrupting the Internet
A new generation is graduating college and entering the workforce in droves. What does this mean for marketing professionals?
What’s Going On With Instagram?
Instagram is prioritizing video, but is it making the right moves? The app’s recent rollback on controversial updates indicates there are many factors to consider before brands try to evolve with the times.
Weathering Inflation: Tips for Marketers
Attention! More storms in the forecast.
How Managers Can Prioritize Employee Wellness
The focus on stress levels and a positive work/life balance has never been greater. Is your company doing enough to protect employees’ mental health and retain top talent?
The Power of Influencer and Affiliate Marketing
Modern word-of-mouth, third party content creators provide the community validation you may be missing.
The Skinny on TikTok
If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.
8 Digital Marketing Trends for 2022 — And How to Implement Them Now
Guess what? Vertical videos, influencer marketing and TikTok aren’t going anywhere.
Survey Says … How Research is Shaping Pandemic Business Strategies
The pandemic has changed employee and customer behaviors. Are you aware of their new preferences?
How to Use an Audit to Spring Clean Digital Marketing Efforts
Hit the refresh button this spring. Use Candor’s digital marketing audit to ensure your brand’s website, social media, email marketing and paid search content is in top shape.