Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Adam Brooks
Hip-hop music may seem like the new kid on the block. But rap has topped charts since at least 1990. (I promise to make that the only oblique reference to Vanilla Ice in this post.)
- Alex Joseph
Christmas came early for Candor. In early December, PR Daily named our makeOKbetter campaign the best interactive storytelling campaign in the nation for 2016.
- Adam Brooks
Coming home from a vacation in paradise always hurts a little. On a recent trip, poor corporate communication made it worse, until a quick-thinking flight attendant eased the pain.
- Candor Blog
Sometimes threats to reputation arise from unexpected circumstances. Sometimes they don’t.
- Adam Brooks
When I decided to leave the world of news – again – for public relations, I knew what I’d hear from friends and colleagues: “Going to the dark side, eh?”
- Candor Blog
Your supervisor just came to you with a great idea for a new collateral piece. Now what? Where do you start? Do yourself - and your designer - a favor by asking these 10 questions before embarking on any design project. It will save your company valuable time and money.
- Ally Glavas
Ever wondered where you came from? I recently joined over 50 family members for a heritage tour throughout NW Oklahoma to see where my great-great grandfather and other ancestors homesteaded in the late 1880s. We visited gravesites, old homes, museums, churches and more.
- Alex Joseph
Here at Candor, working on social media campaigns and handling social media crises (like Ayesha Curry’s aforementioned tweet) are things we do on a daily basis. Because social media is so integral to the NBA, we wanted to take it to another level: What if NBA superstars were actually social media platforms?
- Candor Blog
Americans have definite views about news and who we rely on to deliver it. As a broadcast journalist who anchored news and sports programs for forty years, I know how important it is to act with integrity and show respect for viewers and listeners.
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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