Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Emily Russell
Businesses wanting to create a safe place for 2SLGBTQ+ people may not know where to start.
- Emily Russell
Here are some skills I’ve learned chasing a tiny, (very sweet) emotional tornado that help me at an agency.
- Candor Blog
Signing of Definitive Purchase Agreement Boosts Salient’s PR, Public Affairs, Social and Production Capabilities. Candor Gains Access to Leaders in Data Tech, Leading Creative and Customer Experience.
- Adam Brooks
More and more, it can seem like everything is falling apart at once. How can brands stay ready?
- Karen Wicker
Karen Wicker, founder and president and CEO of Candor, recommends keeping the blue light out of the bedroom, following the Empire State Building’s Twitter feed and listening to music endorsed by her DJ daughter.
- Emily Russell
AI is all the rage with younger generations — but how can businesses use the craze to their advantage?
- Adam Brooks
ChatGPT demonstrates how far machine learning has come. But is it ready to replace human communicators?
- Emily Russell
Yes, we’re still talking about TikTok and short-form videos — and despite rising prices, consumer and advertising spending aren’t slowing down.
- Adam Brooks
The public is up-in-arms over the airline’s recent handling of thousands of flight cancellations. Could the backlash have been avoided, or was the turbulence inevitable?
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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