Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
Bringing Humanity Back to Work
Employees are becoming increasingly burnt out and disengaged. Business leaders must work to restore motivation, connection and dignity in the workplace.
Should Brands Take a Stand on Protests?
A looming election and controversial issues push employers to re-think their policies.
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
Bracing for the 2024 Election Cycle
Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.
How to Leverage the AI Craze
AI is all the rage with younger generations — but how can businesses use the craze to their advantage?
Will AI Replace PR Pros?
ChatGPT demonstrates how far machine learning has come. But is it ready to replace human communicators?
5 Digital Marketing Trends for 2023
Yes, we’re still talking about TikTok and short-form videos — and despite rising prices, consumer and advertising spending aren’t slowing down.
Should Your Brand Stay on Twitter?
Twitter’s controversy in the Musk era has left brands questioning whether or not they should stay on the platform. Candor’s Sr. Social Media Specialist Zach Stabler breaks down how to make this decision.