Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Candor Blog
Salient was also named the fastest growing Midwest and women-led agency.
- Andrea Myers
Learn five ways company leaders can manage layoffs while prioritizing employee experience.
- Candor Blog
Stacy Jobe brings nearly 20 years' experience as a strategic operations executive with a wealth of expertise in financial management, procedure creation, process optimization and team building.
- Candor Blog
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
- Candor Blog
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
- Adam Brooks
A looming election and controversial issues push employers to re-think their policies.
- Andrea Myers
Hot tip — your company’s internal communications is just as critical as its external. Developing the right messages for the right people can yield major results.
- Candor Blog
Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.
- Sarah Ederer
Follow in our footsteps to source positive media coverage.
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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