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Explore industry insights and how Candor leverages them to drive results.
Candidly Speaking

Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!

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Q&A with Vice Pres. Stacy Jobe
  • Candor Blog
Q&A with Vice President Stacy Jobe
Stacy Jobe brings nearly 20 years' experience as a strategic operations executive with a wealth of expertise in financial management, procedure creation, process optimization and team building.
  • Candor Blog
Google Cookie Policy Shifts Focus to First-Party Data
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
  • Candor Blog
Advertising Challenges During Election Years
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
  • Adam Brooks
Should Brands Take a Stand on Protests? 
A looming election and controversial issues push employers to re-think their policies.
  • Andrea Myers
One Size Doesn’t Fit All: Understanding Effective Internal Comms
Hot tip — your company’s internal communications is just as critical as its external. Developing the right messages for the right people can yield major results.
  • Bowie Rowan
5 Ways Personas Impact ROI 
Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.
  • Sarah Ederer
How Candor Develops Earned Media Ideas
Follow in our footsteps to source positive media coverage.
  • Bowie Rowan
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
  • Candor Blog
PR Week Names Candor One of the Best Places to Work
Oklahoma agency Candor was honored among nine small firms nationally.
  • Bowie Rowan
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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