Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Karen Wicker
February is an interesting month. It’s squeezed between the excitement of a new year and the anticipation of spring. It’s also the month my daughter turns 18.
- Candor Blog
Candor represents multiple clients who have been expanding westward to rural Oklahoma. We’ve spent many hours in the land of cowboy boots and pie auctions, and we’ve learned a few things along the way.
- Adam Brooks
What would your organization do if an executive was accused of rape and a reporter asked, “Do you think they did it?”
- Alex Joseph
Tell me if this sounds familiar. It’s evening. Dinner has been made or bought. You’ve got roughly two hours to kill before you should be in bed. For just a moment, you consider doing something productive.
- Candor Blog
Want to give a PR pro nightmares? In honor of Halloween, here are seven of the scariest things we hear from clients and prospects.
- Candor Blog
Sometimes the most important sale to be made is within our own organization.
- Adam Brooks
Did you see the story recently about coffee shops shutting down Wi-Fi to force people to interact? What about the memes of people glued to their mobiles in front of great works of art? Have you heard high-school dances are going extinct because teens would rather just Snapchat each other?
- Candor Blog
Candor recently helped a client open a new location. They wanted to generate buzz and excitement. In the past, we would have suggested blowing up some balloons, ordering a backdrop and a podium. Then, we would hope the press showed up for our news conference (maybe we’d even let them know there would be cookies). Now, we have much better ways to share big developments.
- Karen Wicker
I can’t imagine a business owner giving up $500 a month over a 33-cent item. At least, I couldn’t until I heard Todd Duncan’s story on The EntreLeadership Podcast about a restaurant refusing to put a fried egg on his hamburger.
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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