About Services Work Insights Contact
Top bar desgin

Insights

Explore industry insights and how Candor leverages them to drive results.
Candidly Speaking

Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!

Explore All
News + Culture
Public Affairs
Creative
Digital Advertising
Crisis Comms
  • Adam Brooks
Rough Landings Made Right: Don’t Leave Your Audience Up in the Air
Coming home from a vacation in paradise always hurts a little. On a recent trip, poor corporate communication made it worse, until a quick-thinking flight attendant eased the pain.
  • Candor Blog
Aligning the Walk and Talk
Sometimes threats to reputation arise from unexpected circumstances. Sometimes they don’t.
  • Adam Brooks
Why I Didn’t Have to Sell My Soul to Leave News
When I decided to leave the world of news – again – for public relations, I knew what I’d hear from friends and colleagues: “Going to the dark side, eh?”
  • Candor Blog
10 Questions to Ask BEFORE Starting a Design Project
Your supervisor just came to you with a great idea for a new collateral piece. Now what? Where do you start? Do yourself - and your designer - a favor by asking these 10 questions before embarking on any design project. It will save your company valuable time and money.
  • Ally Glavas
The Power of the Founding Story
Ever wondered where you came from? I recently joined over 50 family members for a heritage tour throughout NW Oklahoma to see where my great-great grandfather and other ancestors homesteaded in the late 1880s. We visited gravesites, old homes, museums, churches and more.
  • Alex Joseph
10 NBA Superstars and Their Social Media Counterparts
Here at Candor, working on social media campaigns and handling social media crises (like Ayesha Curry’s aforementioned tweet) are things we do on a daily basis. Because social media is so integral to the NBA, we wanted to take it to another level: What if NBA superstars were actually social media platforms?
  • Candor Blog
Five Tips from the News Media: How to Increase Trust
Americans have definite views about news and who we rely on to deliver it. As a broadcast journalist who anchored news and sports programs for forty years, I know how important it is to act with integrity and show respect for viewers and listeners.
  • Ally Glavas
8 Proven Tips to Working with the Media: Political Edition
While everyone may recall the catchy tune from Schoolhouse Rock’s “I’m Just a Bill,” most people are not intimately familiar with the legislative process. Storytelling is different in the political arena. Whether advocating for federal, state or local policy – there are some time-proven tips and tricks to working with the media.
  • Candor Blog
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Annie Davenport
How to Future-Proof Your Marketing Strategy in the Age of AI
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
  • Explore All
  • Advertising
  • AI
  • Best Practices
  • Business
  • Candidly Speaking
  • Candor News
  • Communication
  • Creative
  • Crisis
  • Culture
  • Design
  • Digital Advertising
  • Employee Comms
  • Explore All
  • Marketing
  • Media Relations
  • News
  • PR
  • Q&A
  • Social Media
  • Standard
  • Trends
  • Wellness

Newsletter

Sign up to receive helpful industry insights, Candor updates and more.

Insights