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Candidly Speaking

Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!

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  • Emily Russell
5 Digital Marketing Trends for 2020
2020 has arrived, and with it comes a new decade of digital marketing trends. What shape will the digital world take in the next 10 years? Only time will tell. For now, check out these top five digital marketing trends for 2020.
  • Emily Russell
5 Ways to Grow & Engage Your Email List
How can your business continue to grow and engage its email subscribers without creating hundreds of specialized emails? Here are five quick tips.
  • Emily Russell
8 Ways to Engage Your Audience with Instagram Stories
It takes effort to stay on top of social media trends and best practices. The Instagram algorithm, in particular, is an ever-evolving beast to be reckoned with. As the algorithm continues to change, you might rely more on Instagram Stories to connect with your audience.
  • Alex Joseph
Are Facebook Ads Worth It?
Advertising on Facebook isn’t hard, but knowing how to do it right takes time, effort and intuition. By having a solid understanding of Facebook’s advertising platform, you can take advantage of its tools to make the most out of your social media marketing efforts.
  • Candor Blog
Which Social Network Should My Business Be On?
Deciding what social media platforms your business should be on can be nerve-racking — especially with over 800 to choose from. Don’t worry. We’re just talking about the major players today. You don’t want to be on all of them. That takes up too much time, and other areas of your business need your attention.
  • Adam Brooks
4 Reasons Former Journalists Make Great PR Professionals
Every PR professional knows businesses often have insights to share with the public, products to announce and events to promote. And spreading those messages often includes getting stories in newspapers and on TV. But getting a journalist’s attention requires special skills and insight.
  • Candor Blog
10 Photography Tips For Taking Quality Social Media Photos
Do you find yourself endlessly scrolling through social media feeds? If you’re between the ages of 14 and 65, there’s a good chance you were scrolling right before you started reading this blog post! But, eventually, we stop scrolling.
  • Karen Wicker
How to Grow Personally & Professionally in 3 Simple Steps
February is an interesting month. It’s squeezed between the excitement of a new year and the anticipation of spring. It’s also the month my daughter turns 18.
  • Candor Blog
Lessons From Small Town USA
Candor represents multiple clients who have been expanding westward to rural Oklahoma. We’ve spent many hours in the land of cowboy boots and pie auctions, and we’ve learned a few things along the way.
  • Candor Blog
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Annie Davenport
How to Future-Proof Your Marketing Strategy in the Age of AI
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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